The Story Of Desi Chaat
Hi there!
My name is Priya Shah! I am the creator of the game, Desi Chaat and this is my story of how Desi Chaat came to be.
RUTGERS UNIVERSITY
2007-2011
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Kappy Phi Gamma Sorority, Inc.
ASSOCIATION OF INDIANS AT RUTGERS
Both of these organizations taught me that culture, community and hard work are important.
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2 YEARS OF Research & Development
2011-2013
I spent 2 years to make the game.
It took quite some time to learn and understanding what words I should include in the game. I also worked with my parents for their help with the clues as well.
I also learned sourcing, manufacturing, logistics, design and website development in this time. It was my unofficial mini-mba, I like to say! :)
DESI CHAAT 1.0 LAUNCHED!
2014
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INSERT TIME FOR PERSONAL GROWTH
2014-2019
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DESI CHAAT 2.0
2019-2020
The South Asian community on Instagram blew up at this time. I had given my game to an influencer and it changed my life. We were sold out and it took me a year and a half to get it back in stock because I had to redesign and update things!
It took some time but we wanted to find a manufacturer in India to give back to the country that gave us so much. We did it and it was finally back in stock March of 2020.
2020
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uk & canada
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UK
CANADA
THE JOURNEY HOME TO INDIA!
2022
2022 we are focused on getting the game to India. Papa has been in India for 3 months overseeing manufacturing, banking and so much. We can't wait to launch in India!